Customer Loyalty is a Growth Engine For Ecommerce

Loyal customers are the best advertisers through word-of-mouth, testimonials, case studies, and events. They are social, sharing experiences in person and online, which heavily influences buying behaviors. Loyal customers are willing to actively help build better products and services with feedback, testing, and exposure to development processes.

In the Ecommerce space, it is crucial to always attract customers that are new to the brand but also constantly implement new strategies and creative ways to keep existing customers engaged and satisfied. In this case, the "loyal customer". A repeat customer spends 67% more than a new one.

As marketers, we need to identify ways to spend our budget wisely. It is 5-25% more expensive to find new customers than to get a customer to buy again. Customers are the lifeline of our businesses therefore, we need to engage with them in different ways in order to ensure that they keep returning for our services or products.

When brands create experiences that are consistent, emotionally resonate, and reward engagement, they transform their customers into advocates. Customers want to interact and learn something therefore, we must provide them with resources through the use of marketing methods such as blog posts, audio/video, webinars, social media contests, personalized emails, and much more.

In today's competitive environment, loyalty is not about keeping customers from leaving. It's about making them want to stay, share their experiences with your product/services, and recommend them.