Designing With Purpose

Content Marketing has many different layers that marketers work on with a purpose behind each element in order to fully captivate the interest of the target audience. Communication design elements such as typography, color, spacing, imagery, and layout play a crucial role in whether the content resonates with the intended target audience. When Marketers implement a successful strategy, the elements transform a message into an experience.

Typography is an important element in the foundation of creating your advertising message because the font is the foundation of the personality that will represent your brand. There are a variety of fonts which allow us as Marketers to connect with our audience in many different ways. Serif tones often represent a sense of trust and tradition, while sans-serif represents modernity and simplicity.

Color and emotion can create different interpretations of a message. It allows the message to be persuasive in a way to be noticed by certain target audiences. There are several different case studies about how Color Psychology works. For example, there are some types of colors, like blue that evoke trust and calmness, while red creates urgency and excitement. It is important to understand what type of "feeling" we want our target audience to have when engaging with our message.