Evan Holod

The biggest challenge that brands face in utilizing a data-driven approach is figuring out what data to listen to and what data to ignore. Just because someone tells you something is 'data' doesn't inherently make it more truthful or more valuable. The marketers mission is to identify the data points that lead to the right business outcomes and prioritize those, while tuning out all the rest of the noise that doesn't actually impact your consumer or customer. The old adage 'garbage in, garbage out' remains as relevant as ever, and the marketer who ignores it does so at their own peril.